Fell Tech and Ahlsell enter partnership

Press release
January 11, 2024 by
Henrikke Utgård Dimmen

Fell Technology AS (Fell Tech), a prominent innovator in smart technology for construction and housing, is proud to announce a new partnership agreement with Ahlsell Group, one of the largest distributors in the Nordic region of products and services for professional users. 

This collaboration will focus on the distribution of Fell Tech's flagship products for construction and housing, Waterguard and Abra, with the opportunity to reach out across the Nordics. 

About Fell Tech 

With its specialization in user-friendly and sustainable energy- and security solutions for homes and buildings, Fell Tech have created a strong footprint in the market, especially with Waterguard, Norway's leading leakage protection system. 

Now they are expanding this with Abra, an innovative ecosystem that will make housing more effective and secure. 

Ahlsell Group – A leading Nordic player  

Ahlsell is a leading player in the Nordic region, with a distribution covering the whole of Scandinavia. With 300 stores and a strong online presence, Ahlsell is well positioned to reach out to a wide range of professional customers throughout the Nordics. 

The potential of collaboration  

"Fell Tech's innovative products combined with Ahlsell's distribution capabilities makes a powerful alliance," says Christian Frost Røine, co-founder and CEO of Fell Tech. "This partnership represents an important milestone in our expansion strategy  in the Nordics." 

Nordic expansion 

Initially, the focus will be on expansion in the Swedish market early next year, and gradually expand to Finland and Denmark. The goal is to establish full distribution of Waterguard and Abra throughout the Nordic region by the end of 2024,  where Ahlsell can be an important partner for Fell Tech. 

Future prospects 

"We look forward to working together with Ahlsell and contributing to changing the way construction and housing is operating in the Nordic region," adds Frost Røine, "Our collaboration is a steppingstone towards a smarter and more sustainable future." 

Contact information 

For questions about the collaboration, please contact:    

Cato Sandstrand 

CPO & CCO at Fell Tech    


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