Fell Technology is expanding its partnership with Ahlsell by launching the Abra brand through the wholesaler. Following many years of success with Waterguard in the plumbing channel, it's now the electricians’ turn to access the smart solutions of the future.
Abra is Norway’s new standard for smart home technology, combining water leak protection, energy management and optimization, EV charging, and more – all on one integrated platform. The product line is tailored for the electrical industry and the growing demand for smart, connected solutions in both residential and commercial buildings. All Abra products are designed with a focus on easy installation, high reliability, and professional-grade support for installers.
“We’re proud to launch Abra with our partner Ahlsell. With Waterguard, we’ve already established a strong position in the plumbing sector, and now we’re taking the next step into the electrical field. This is a key milestone in our mission to deliver cross-disciplinary solutions for safety and energy control – for all types of buildings and homes,” says Christian Frost Røine, CEO of Fell Technology.
With this launch, Ahlsell becomes the first wholesaler to offer both Waterguard and Abra, providing a complete range of products for installers across trades and industries.
Abra products are already available in Ahlsell’s assortment. The brand also offers training and sales support for installers who want to familiarize themselves with the system.